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- You Need More Trucks for More Revenue
Hello home service operators,
It’s a myth that the only way to get more revenue is to bring on more trucks. On the surface, it makes sense—and there are times when it’s true. However, as you dig deeper, you’ll find that it’s not necessarily cut and dried.
I explain this myth below but before that, here are some resources for your review…
U.S. electricity peak demand set new records twice in July
One video a day can help you double your profit within 30 days
Here’s the marketing playbook the top 1% of service businesses use
There are 50+ HVAC and plumbing companies for sale by Business Modification Group
PSA: make sure you’re helping your team stay cool (and safe) when working in hot attics this summer
This all-in-one operations platform is giving $10M+ revenue business owners a $150 Amazon gift card for booking a demo
Help Every Employee Reach Their Full Potential
The only way for your home service business to reach its full potential is for every team member to reach their full potential.
From the moment a customer calls to the second you get paid, this all-in-one platform keeps every part of your operation moving.
Whether you’re in the office, in the field, or with a customer, your team will have:
Professional estimates & invoices
Drag-and-drop scheduling & dispatching
60+ prebuilt reports to find hidden growth
A customer portal that books jobs while you sleep
Custom workflows so it fits your way of doing things
If you manage HVAC, plumbing, electrical, or any field service team, this is your unfair advantage.
Book a demo today and see how fast your business can scale.
Growth Without Adding a Single Truck
Too many service companies think the only way to grow is to put more trucks on the road. That is not the only path. There is revenue sitting inside the calls you already run. You just have to pull it out.
The first step is looking at your sales process.
Do you actually have one? Or do you send someone out, present a single option, and wait for the customer to decide?
When you run calls without a process, you leave money in the driveway. With a process, you turn each job into a bigger opportunity. That means:
Presenting multiple solutions instead of one price
Offering clear upgrades and premium options
Framing choices in a way that makes higher-value work an easy yes
If you replace a standard water heater, that might be a $2,000–$3,000 ticket. Introduce the option for a tankless system and that number jumps to $6,000–$8,000.
Same home.
Same crew.
No extra truck.
Multiply Ticket Size Without More Leads
This works across trades. In HVAC, we used to sell almost nothing but low-cost, 13 SEER systems. They moved, but margins were thin and ticket sizes were small. Then we started talking about high-efficiency equipment on every estimate.
Within a year, half our sales were north of $15,000. That shift added millions to our top line without:
Buying more leads
Expanding the fleet
Hiring more techs
All we did was change the way our team talked to customers and structure our offers for more value.
Maximize What You Already Own
You already have:
A fleet of trucks
A marketing budget bringing in leads
A trained team in the field
You do not need to double those assets to double your revenue. You need to squeeze more profit from each one. That means training techs to spot upgrade opportunities, building a sales process that makes higher-value options the default, and tracking performance so you know what works.
When we made those adjustments, we did not see a slow climb. We saw a sharp jump. More top-line revenue. Stronger margins. Better customer satisfaction because they ended up with solutions that truly fit their needs.
The Real Growth Lever
This is the type of growth that compounds. Every call becomes more valuable. Every tech becomes more productive. Your marketing dollars bring in more revenue per booked job.
The best part is you are not adding trucks, debt, or payroll risk to get it. You are making better use of the resources you already own.
So the question is not how many more trucks you can buy this year. The question is how much more you can sell with the trucks you already have.
I've Got the (Supply) Hookup For You
I have many goals with this newsletter, one of which is to help you save money.
If you work with plumbing, HVAC, or hydronics, I’ve lined up something that’ll make your next supply order a lot cheaper—and easier.
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The name you need to know? WeSupplyTrades
Here’s what my readers get:
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Want in? Create your free account, drop OWNED20 at checkout, and watch the price drop.
Remember: your ultimate goal is to add revenue, and that doesn’t necessarily mean you need more trucks. Consider a different approach.
How do you feel about today's newsletter? |
👊 John
Disclosure: Some of the content and links in this newsletter are sponsored or affiliate links, which means we may receive payment or earn a commission if you click through or purchase. However, all opinions expressed are entirely my own.
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