Why You’re Stuck Under $5M

What’s up everyone,

“Flywheel” isn’t just a buzzword. Without it, your home service business is dead in the water.

Below, I dive into the inner workings of a well-designed flywheel that produces consistent results (like $7M to $140M results). But before that, here’s what you (may have) missed this week:

• How e-commerce will either sink or propel your business

• The 2025 refrigerant shortage continues…

• Contractor Commerce lets you turn your existing website into a real online store—no coding, no inventory, no hassle. Built for contractors who want to make profit online, 365 days a year.

Now, let’s talk about all things flywheel related.

It’s the Flywheel That Drives Real Growth

If your team’s not busy, your business isn’t growing. Period.

Growth doesn’t come from hacks—it comes from momentum. And momentum comes from running the same simple cycle over and over. It should look like this.

That’s the flywheel. And it only works if every part keeps moving.

When it’s running right:

• Techs stay booked

• Installs drive revenue

• That revenue funds more recruiting and better marketing

• A stronger team gives you more capacity to sell and install even more

It compounds.

But most companies under $5M stall out because they don’t fuel the flywheel. They underinvest in lead gen, which means techs sit idle, revenue dips, and recruiting dries up. Momentum dies.

And when your guys aren’t running at full capacity, you don’t get full revenue. Slow days get slower. The whole business starts slipping backward.

This isn’t a complicated problem. But most owners treat it like one.

If your business feels stuck, check two things:

• Are you spending 10–12% of revenue on marketing?

• Are you reinvesting profits, or are you pulling cash out to fund lifestyle creep?

Because if you’re not feeding the flywheel, you’re the one holding it back.

Want to (reach) break $5M? Keep the cycle moving:

• Spend real money on lead gen (by getting real help)

• Keep your board full

• Turn installs into revenue

• Use that revenue to build a stronger team

Then do it again. And again. That’s how you scale.

AI, Your Call Center, and Your Flywheel

Avoca is helping home service companies generate “flywheel momentum” by leveling up with 24/7 AI call handling, performance insights, and targeted coaching.

Your call center is a major factor in many parts of your flywheel. Sales, service, dispatch, CX, and more.

What has this solution done for us at Wilson?

• Call quality is up from 40% to 95%

• Booking percentage sitting comfortably at 85%

• Averaging 400 calls WEEKLY

Learn more here and watch the video below for an in-depth overview

Don’t neglect your flywheel.

👊 John

Disclosure: This newsletter includes sponsored content. However, all opinions expressed are entirely my own.

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