Owned and Operated
Posts
Who Wants to Make $60K/Month?

Who Wants to Make $60K/Month?

Here's the industry to do it

John Wilson
October 29, 2025

Hello home service operators,

Before we get started, a quick plug for Owned & Operated Pro. We’re looking for a few more serious home service owners and operators in the $5M-$10M range. Book a call here to learn more.

Now, let’s get down to it…

There’s opportunity for success in every home service industry, but one could hold the key to generating $60K+/month (in relatively short order).

The answer? Septic.

I’ve got a lot to share on this, but first some resources…

How one truck makes $60k/month in revenue
Electric heating is on the rise in many parts of the United States
83% of your customers are willing to refer, yet only 29% actually do. What’s the solution? (learn more)
11/4/25: Join me and Tyson Chen (Avoca) for a 60-minute live session on turning every inbound lead into a booked job
ReferPro is the leader in home service referrals, engaging customers, employees, and affiliates in the referral process
The EPA has amended its Technology Transitions Program under the AIM Act to extend the installation deadline for certain residential and light commercial air conditioning and heat pump systems

Don’t Pay For Junk Leads, Pay For Results

Tired of paying agencies for junk leads and vague reports?

PayPerCall.io flips that model on its head. You only pay when your phone rings with a qualified lead.

After years of running a home service marketing agency, the PayPerCall.io team realized the need to align incentives with business owners who demand real results. The platform helps eliminate wasted ad spend, smooth out inconsistent lead flow, and replace low-quality leads with real opportunities that convert.

With transparent reporting, a live call tracking dashboard, and a dedicated account manager, you’ll always know exactly where your money goes and what it delivers.

My company saw a 4.7x ROAS within 60 days of switching to PayPerCall.io…

How to Scale Your Septic Biz to $60K+/Month

Most septic companies stay small. They run a truck, answer calls, and service a loyal base of repeat customers. But the few that break through to $60K a month do it differently. They professionalize what others leave to chance.

The opportunity is wide open. Many of your competitors don’t even have a website. They rely on word-of-mouth and a name on the side of a truck. That’s good news for you. Because when your marketing runs like a system, you can win their customers faster than they can react.

Here’s how to do it.

From Word-of-Mouth to Marketing Machine

The old way still dominates septic: drive around, wait for calls, and build a list over years. But that loyalty cuts both ways. Customers call the same provider until someone more professional shows up.

That’s your in.

Instead of chasing random leads, start with the data you already have access to. Every municipality keeps a list of septic system owners. You can request it—names, addresses, sometimes even phone numbers—and use it to target the right audience.

Once you have the list, you’re not guessing who needs your service. You’re talking directly to homeowners with tanks in the ground.

Four Levers to Grow Fast

If you want to build a $60K/month septic business, focus on the four levers that actually drive scale.

SEO that ranks where it matters.
Build pages for “septic pumping in [your city].” Local SEO is your moat. Most competitors won’t touch it.
Paid campaigns that pay off.
Google Ads and Facebook campaigns let you reach homeowners exactly when they’re searching. A well-built landing page can turn those clicks into calls.
Direct mail that feels personal.
Combine municipal lists with smart design—mailers that look local, with your name and face. Homeowners remember that.
Follow-up systems that never sleep.
Use automation to respond instantly when leads come in. The first business to call back wins the job 80% of the time.

Building for the Long Haul

Once leads start coming in, the next challenge is consistency. One truck doing $60K a month is impressive. Two trucks doing it predictably is a business.

That means creating systems for:

Scheduling and routing jobs efficiently
Tracking customer data and rebooking at the right time
Training your team to deliver the same experience every visit

The goal isn’t just growth. It’s reliability. Every process that runs without you adds stability. And stability is what scales.

The Playbook for Scale

The path is simple: professionalize what everyone else treats casually.

Get visible online.
Automate your follow-ups.
Build repeatable processes.
Keep measuring what works.

When your competitors are still relying on word-of-mouth, you’ll be capturing their calls, earning their customers, and stacking predictable months of $60K and beyond.

Watch this video for a more detailed breakdown:

Need a CSR? Hire Right

Unlike generic outsourcing agencies that promise the world, Quick Staffers provides pre-trained staff who understand the unique needs of home service businesses.

Seamless integration
Immediate value
Salaries start at $550/week

Don’t hire just any CSR. Hire an experienced, pre-trained professional. You won’t regret it.

Don’t overlook septic. It’s more exciting and more profitable than it sounds.

How do you feel about today's newsletter?

👊 John

Disclosure: Some of the content and links in this newsletter are sponsored or affiliate links, which means we may receive payment or earn a commission if you click through or purchase. However, all opinions expressed are entirely my own.