What's In A Core Business Value?

The Values On The Wall

Sup,

Does your business have core values? I’ve talked about culture in business and how to form a revenue-forward team. But core values are more than that.

It’s what you believe as a leader, and not just “I want to make money.”

We all want to make money. But ask why.

For yourself? Your family? The people that work for you? Is the customer part of those beliefs?

The core values are the first thing you’ll notice when you walk into Wilson. They’re front and center for every employee, potential hire, and visitor to see.

One of the biggest “HOWs” we live by is to capture the market—and you can’t do that without leads. That’s why I trust Service Scalers to deliver the leads we need to scale Wilson.

Their expertise in SEO, PPC, LSA, and GMB marketing has been a game-changer. This year alone, their partnership helped us achieve 46% year-over-year growth—a milestone I’m incredibly proud of.

As we look ahead, Service Scalers will continue to be one of our most strategic partners, helping us stay ahead of trends and dominate the market. If you're in the trades and serious about growth, I can’t recommend them enough.

What’s a core value to you, and how do you uphold it as the business grows and you as a leader begin to feel more and more hands-off?

It all boils down to leadership and building a foundation for growth rooted in those values.

• Core values are the foundation for growth.

• Accountability at every level.

• Leadership development should be continuous.

Reading time: 4 minutes and 5 seconds

The Value Of Core Values

Let’s go back and look at what the core values of Wilson say.

• Betterment
  The ambitious pursuit of winning individually and as a team

• Accountability
  We do what we say we are going to do

• Teamwork
  Winning only happens when we work as a team

• Transparency
  We sell through education — not fear

Not only does this guide the type of hire we want, but it’s also a guidepost for how our team handles jobs and represents the company.