Unlock the EBITDA Secret...

...and reap the rewards!

What’s up everyone,

Six of the most powerful letters in the business world.

If you’re evaluating an acquisition or preparing your own business for sale, you MUST know this financial metric inside and out.

Be honest, do you know what EBITDA means?

Login or Subscribe to participate in polls.

Regardless of your answer, you may still have questions. Questions that need immediate clarification.

Where should you turn?

CFO Made Easy helps home and trade service business owners scale past $5M–$10M with part-time CFO services that improve cash flow, profitability, and decision-making.

And of course, they can also provide all the acquisition guidance you need (whether you’re buying or selling).

Visit CFO Made Easy to schedule your free 45-minute Financial Insight Session.

Resources

Before I give you my thoughts, here are some additional resources for those “deep learners” among us (all EBITDA-related).

EBITDA: The Number Buyers Actually Care About

If you’re buying or selling a business, EBITDA is the number that matters.

It’s not about revenue.
It’s not about profit.
It’s about how much cash the business truly throws off…after operations, before financial baggage.

That’s why smart buyers strip away things like:

  • Interest payments (you’ll likely finance it differently)

  • Taxes (those change post-sale)

  • Depreciation and amortization (non-cash expenses tied to old assets)

What’s left is a cleaner look at operational performance.

Example time:
You’re evaluating a plumbing business. Their P&L shows:

  • $1.5M revenue

  • $500K labor

  • $300K materials

  • $200K in office wages, marketing, rent, software, and fleet

  • $100K interest, $50K depreciation, $50K amortization

You’d add back those last three and get an EBITDA of $400K.

Now apply a multiple. In home services, 3× is common. That puts the business value at $1.2M.

So forget profit margins and top-line fluff. When it comes to valuations, EBITDA drives the number. Know it, calculate it, and use it.

More Leads = More Revenue

It’s pretty simple when you think about it.

Generate more leads and make more money. So, the only question is: how do you boost lead volume?

You get creative. That’s how.

LeadTruffle turns website visitors and missed calls into paying customers with 24/7 AI-powered texting.

Think about it like this: it prevents your business from losing high-value leads due to long website forms or unanswered calls. It ensures every potential customer gets a fast, professional response—even after hours—so no lead goes cold.

Best yet, there’s a 14-day free trial available. All you gotta do is sign up and watch the leads roll in.

Tell Me What You’re Thinking

How do you feel about today's newsletter?

Login or Subscribe to participate in polls.

Enjoy the weekend. I’ll be back Monday with another edition of the JackQuisitions newsletter.

👊 John

Disclosure: This newsletter includes sponsored content. However, all opinions expressed are entirely my own.

Want More Owned and Operated?

📻 Listen to Owned and Operated on YouTube, Spotify, and Apple 

📖 Check out the go-to resource for scaling your home service business here

🤝 Get your brand in front of 40,000+ home service business owners here

Reply

or to participate.