Turning Revenue Emergencies Into Revenue Results

The Call Board Nightmare

Sup,

Sometimes you’ll find yourself staring at an empty three-day call board. Remember those?

It’s a reminder that in our industry, staying ahead requires more than just offering quality services—it demands adaptability and strategic thinking.

Everyone around the office knows when this happens, by the way. Not only are there green-yellow-red signal lights all around the call center, but we have announcements also.

The announcement of a code red for a call board violation is usually followed by someone immediately telling marketing to flip some levers.

A big part of it for us has also been the fine-tuning of those marketing plans. It’s taken a lot of A/B testing and tweaking, but we got there.

Who told us to A/B test and tweak? It was Service Scalers. They’ve had our backs since switching from Scorpion at the start of the year. Obviously, it’s been big for business.

CEO Sam Preston (go say hi to him) and his team are growing every week. And that growth comes from business owners like me, asking how we can do things better.

Best yet: It got us more leads. Get more leads like me, now. Check them out below.

But what if you do have your marketing on lock? What’s the fix for not closing those calls?

By embracing dynamic pricing, ramping up our lead generation efforts, and doubling down on ethical selling practices, we fill our schedule but also set the stage for sustained growth.

It also keeps the lights green, which I’m a huge fan of.

Here’s how these approaches have transformed our business and can potentially do the same for yours.

Let’s do it.

• Dynamic Pricing and Flexible Lead Generation are Essential

• Ethical Selling Through Education Builds Trust

Reading time: 3 minutes and 25 seconds

Embrace The Dynamic

Over the years, I've realized that pricing needs to be flexible to respond to fluctuating demand and capacity.

Adjusting prices becomes a powerful tool on days when our schedule isn't as full as we'd like.