Top 4 Missed Opportunities

Sup,

It's striking how often I encounter business owners inadvertently eliminating opportunities. They might not perceive it as such, but it's their reality.

At last year's HoldcoConf, Sieva Kozinsky took the stage to discuss a compelling concept: increasing your square footage of luck. This notion revolves around actively placing yourself in situations that amplify your chances of success—essentially, embracing opportunities. You can actually view the entire session right here on YouTube.

As business owners, our role encompasses maximizing our potential every day. Practices like working 4-10s, avoiding weekends, underpricing services, or infrequent reporting can hold us back.

Why? Because you'll either miss out on opportunities or lack the capacity to seize them when they arise.

Today, I want to talk about how to set yourself up for success and make intentional choices to win—Most owners choose not to, despite what they believe they’re doing.

🏆 Here are 4 ways you can choose victory:

1. Proactively Manage Your Schedule 

Our significant breakthrough this year involved taking full accountability for our schedule's status. Contrary to conventional wisdom, where external factors dictate it, we owned both its emptiness and its fullness.

Collaborating with friends and Nexstar, we developed strategies—reactive and proactive—to maintain a consistently full schedule. For home service businesses, a full schedule remains the utmost priority daily.

2. Reporting 

In line with schedule management, reporting is crucial. As your business expands, reporting becomes more intricate. What used to be a quick glance at a screen now demands deeper analysis. Addressing negative trends requires urgent coaching and accountability.

Reporting daily, sometimes multiple times a day, becomes indispensable. Accessible data and a suitable reporting frequency empower you to rectify shortcomings or capitalize on successes swiftly.

3. Charging the Right Price 

Having filled your schedule with opportunities, it's pivotal to maximize them. Pricing efficiency is paramount. More often than not, you might not be charging enough compared to competitors or the value you provide. We've considered ourselves market leaders in pricing, but recent months challenged that belief.

Many competitors charge significantly more for services we provide. Undervaluing our services leaves money on the table needlessly. Understanding your pricing and market dynamics is crucial.

4. Maximize Operational Days 

It's a straightforward concept often unnecessarily complicated. Practices like running 4-10s or avoiding weekend shifts intentionally reduce available opportunities. It shrinks your square footage of luck. To expand your chances, position yourself in as many opportunity zones as possible.

Opportunities exist every day of the week. Stagger shifts if needed to cover more days. There's simply no excuse for limiting your business to Monday through Thursday in our industry—it's a deliberate constraint that holds your business back.

Embracing these strategies positions you to harness opportunities and maximize your business's potential. Be the one who chooses intentional success!

I recently started transitioning from 5-7 day ops. I talk about it candidly in this episode of Owned and Operated. I’ll be doing a follow up with how’s it’s going in the weeks to come. Subscribe so you don’t miss it!

Since we are on the topic of maximizing your opportunity…

I wanted to take a second to introduce one of our new partners: Home Service Engine. We're picky about who we team up with, only aiming to bring you the best recommendations that’ll seriously level up your business.

If you’re a ServiceTitan user, you’ll want to check them out. They’re all about consulting, geared especially for data-driven home service companies. Think better performance, sealing more deals, and smoothing out those operations.

Let's face it, many businesses aren't maximizing their ServiceTitan investment, Home Service Engine is an on-demand ServiceTitan consultant—all at a fraction of the cost of a full-time hire.

The result? Clearer insights, sharper decisions, and yep, 💴 more profit 💴. Ready to level up?

Welp, *knee slaps* (not sure how you say goodbye if you’re not from the midwest, but reply to this email and lmk)

Cya!

John Wilson
Owned and Operated Weekly Insights

PS—As always, find me on X!

Still reading? ❤️ IT! Here is what else I’m up to!

⭐️ I’m hosting a workshop in March! Gonna be dope! The Breaking $5 Million Workshop is specifically crafted to help you take your home service business to the next level. Reply to this email directly if you have any questions or are curious if you’d be a good fit for this event. The event is currently half full. We are limited seats for a great experience!

⭐️ I host HoldCoConf: It’s the official un-conference of Micro-PE, where holding companies meet, learn, scale, and grow. We just wrapped up our 2nd annual conference in Cleveland this past September, and we already have the dates booked for next year. Tickets go on sale soon, save the date for September 16-18, 2024. Until then, you can binge all the great sessions from 2022 and 2023 on YouTube.

⭐️ I’m currently skyrocketing my leads with Service Scalers. It’s insane. Service Scalers is a proven team well-versed in the game. Honestly, their work was so good I ended up investing in the business! They take the stress out of managing PPC, LSA, and SEO on your own. With Service Scalers, expect a weekly boost in high-value leads while eliminating the guesswork. Schedule a call if you’re ready to take your growth to the next level.