Hello home service operators,
It’s Friday. Here’s another batch of industry news and resources for your review. But before that, a question.
Shoulder season check: What are you seeing?
☎ Generic outsourcing can kill your business. This alternative could accelerate it.
📆 The biggest event to hit the home service industry in quite some time is scheduled for May 2027.
🎙 Want to sit across the table from me as my next podcast guest? Fill out this form, and my team will be in touch.
🤑 Have you bought Google Ads over the past 10 years? You may be eligible for a substantial payout.
🔍 Google Search is changing again, and there’s a lot you need to know. This session is for you.
The Lead Channel You Actually Own
Every lead channel in your business is rented.
Google, LSAs, and Meta keep producing only as long as you keep paying. Costs rise, competition grows, and the leads disappear the moment you turn off the spend.
Referrals are different.
You own the customer relationship, but most contractors still rely on hope as their referral strategy.
One HVAC and plumbing company used ReferPro to generate $781,835 in tracked revenue from a database of 6,758 customers. It paid customers just $8,175 in rewards and converted 46.1% of its referral opportunities.
That comes out to $95.64 in revenue for every $1 rewarded. Across all ReferPro customers, the average is roughly $61 for every $1 rewarded.
ReferPro automates the ask, tracks where every referral comes from, and handles the rewards through a direct CRM integration. It turns word of mouth into a lead channel you can measure and scale.
Three Tactical Blog Posts
1⃣ The data you collect on every call, lead, and customer can turn your existing database into one of your best marketing channels.
3⃣ Don’t just build a brand. Build a brand that attracts opportunities.
Three Must-See Videos
Need a Leader Who Knows How to Execute?
The Military Veteran connects high-growth companies with elite veteran executives built to lead through complexity and change. Most searches close in under 60 days, with placements carrying a less than 5% failure rate in the first 36 months.
From GMs to C-suite executives, find proven leaders who can help take your business to the next level.
Three Social Media Updates
Now’s the time to review those old customer equipment photos.
This growth story is impressive.
The next massive HVAC acquisition?
Your turn: what resources did I forget to add? I’d love to know what type of content you’re consuming.
👊 John
Disclosure: Some of the content and links in this newsletter are sponsored or affiliate links, which means we may receive payment or earn a commission if you click through or purchase. However, all opinions expressed are entirely my own.
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