The One Way to Kill Slow Seasons

What’s up everyone,

With the 4th of July on Friday, we’re sending out this week’s newsletter a day early. That way, you have more time to enjoy your smoked meats.

Now, let’s get to the good stuff…

Are slow seasons killing your HVAC business?

It’s time to fight back. Here’s what you can do:

• Get serious about service agreements (details below)

• Learn how to generate leads when seasons change

• Continue to read the OAO newsletter (and share with a friend 😀)

Below, I talk all about service agreements. But first, my lead generation secret: Service Scalers.

No more wondering where your next job is coming from. No more late nights tweaking campaigns that don’t perform.

Work directly with a proven team that knows local service marketing inside and out. Not your cousin who “does Facebook ads.”

Get more leads. Get better leads. End up with fewer headaches.

Service Scalers has generated thousands of leads for my business. And now, for a limited time, they’re giving my subscribers a special deal:

1 month free when you sign a 12 month contract. Good for any service. Your turn. ⬇️ 

Mastering Service Agreements: Your Slow Season Survival Plan

Slow months can wreck your margins if you’re not ready for them. February, March, April, September. They sneak up fast. But the companies that stay profitable during those months have already stacked the deck.

They use service agreements.

We’re talking about 100 memberships that actually mean something. Not just a line on your website, but a real plan that fills your schedule, keeps your techs working, and saves you from last-minute discount ads when the phone stops ringing.

Here’s how we structure it.

Front-load your slow months

If you’ve got 100 service agreements, don’t spread them out evenly. Drop 25 into April. Load up February and March. Keep July open for high-demand work. You should not be doing tune-ups when it is 100 degrees and ACs are failing left and right.

Tune-up calls are predictable. Use them.

We assume 100 demand calls in April. The other 400? Tune-ups. That means we can call out to our membership list ahead of time. No scrambling. Just scheduled work that keeps the team busy.

Give benefits that matter. Don't overpromise.

Twenty-four seven service sounds great until you are short three trucks and stuck taking midnight calls. Be smart. Offer real value like discounts, preferred scheduling, or waived dispatch fees. Then check what other strong contractors offer and match it.

You don’t need 1,000 memberships to win. You need the right 100, used the right way.

That is how you stay booked, keep your techs, and stop worrying when the weather cools off.

Need Financial Help?

There’s a good chance you need help getting your finances in order before making an acquisition.

CFO Made Easy can guide you.

They help home and trade service business owners scale past $5M–$10M with part-time CFO services that improve cash flow, profitability, and decision-making.

You need to know your numbers inside and out if you’re acquiring a new business. Let the team at CFO Made Easy show you the way.

Visit them online to book your free 45-minute Financial Insight Session.

By preparing ahead with service agreements, the dread of slow seasons will be nothing but a memory.

👊 John

Disclosure: This newsletter includes sponsored content. However, all opinions expressed are entirely my own.

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