Scale Your Business With Top Talent

Sup everyone,

Get ready to level up your team and snag the best talent out there. We're diving into the world of recruitment, where every new hire is an opportunity to scale your business. So grab a coffee, kick back, and let's get started.

This edition of Weekly Insights is sponsored by Service Scalers.

Service Scalers provides scalable lead generation systems specifically for home service businesses. They’re the best at what they do, whether it’s building you a killer new website, or handling your SEO, LSA, and PPC. Give them a call today to see how they can help scale your business.

🎉 Exciting news! Due to popular demand, we've scheduled a second workshop for June 4-6, 2024. Join us for a crystal-clear roadmap to reach that $5 million revenue milestone, connect with like-minded peers in the home service industries, and gain insights from special guest Jack Carr, co-host of the Owned and Operated podcast. Register now to secure your spot!

Understanding the Importance of Recruitment

First things first, let's talk about why recruitment matters. Your team is the backbone of your business. From fixing leaky faucets to keeping customers happy, they're the ones making it all happen.

So it's time to get serious about finding the right people to join your crew.

Optimizing Your Organizational Structure

Before you even think about posting job ads, take a step back and assess your organizational structure. Is it optimized for growth? Does it foster collaboration and innovation?

Remember, your org chart isn't just a roadmap; it's the backbone of your business. So, let’s make sure it's set up for success…

Avoiding the Peter Principle Pitfall

The Peter Principle. It's this idea that people get promoted until they're totally out of their depth. The tendency in most organizational hierarchies is for every employee to rise in the hierarchy through promotion until they reach a level of respective incompetence.

Don’t let this happen to your business. Put the right people in the right seats. It’s worth the time, money, and effort to bring in an experienced person for the job if they cannot be trained in house.

Finding Those Rockstars

So, where do you find the best of the best? Platforms like Indeed and Poach Baby are excellent starting points for finding talent. Sure, we’ve found some great talent on job boards and recruitment sites, but nothing beats a good ol' word-of-mouth referral.

Provide incentives to your employees for their referrals, and don't skimp on it! We offer a generous $1,000 bonus pending their referral gets hired and remains on board for 90 days. After all, great people know other great people!

Crafting Killer Job Posts

Crafting compelling job posts is key to attracting top talent. Keep it clear, concise, and highlight the unique benefits of working with your company.

Looking for the right people on Indeed can be tricky, especially for finding workers in trades. It's important to make sure the job ads have clear information that's easy for everyone to understand.

Trade workers want to know why they should work with us instead of staying where they are. Posting on Fridays is good because that's when workers might be looking for new jobs after thinking about their week.

Offering Competitive Benefits

Now, let's talk benefits. Offering great benefits is crucial because they not only attract top talent but also contribute to employee satisfaction and retention. So don't skimp on the perks – your team deserves the best!

Incentivizing Your Team to Win

1. Define Winning for Each Role: Start by clearly defining what "winning" means for each specific role within your team.
   

2. Establish Measurable Success Metrics: Identify measurable metrics that reflect success in each role. These could include sales figures, project completion rates, customer satisfaction scores, or any other key performance indicators relevant to the role and the organization's objectives.
   

3. Align Individual Goals with Company Objectives: Ensure that individual goals are aligned with the company's strategic objectives. This alignment provides employees with a sense of purpose and helps them understand how their efforts contribute to the organization's success.
   

4. Tie Success Metrics to Revenue Generation: Link success metrics directly to revenue generation or other financial indicators that reflect the company's performance. This linkage helps employees understand the impact of their efforts on the company's bottom line and reinforces the importance of achieving targets.
   

5. Implement Incentive Programs: Design incentive programs that reward employees for achieving their goals and contributing to the company's success.
   

6. Monitor and Adjust: Regularly monitor employee performance against established metrics and adjust incentive programs as needed. Solicit feedback from employees to ensure that incentives are motivating and aligned with their goals and aspirations.

And there you have it. With these tips and tricks up your sleeve, you'll be well on your way to building a dream team that'll help your business crush it.

Cya,
John Wilson

Still Reading? ❤️ It! Check Out What Else is Going On

🎉 The first workshop SOLD OUT. Register now for the next one so you don’t miss out! Have questions? Just hit reply to this email and we can chat!

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The Owned and Operated newsletter and podcast by John Wilson brings the best HVAC, plumbing, and electrical growth podcast information to business owners looking to grow, scale, and win big. Visit us at www.ownedandoperated.com.