My Secret To Getting Better Leads

The Way People Search for Home Services Is Changing

Sup,

A few years ago, getting leads was simple. If someone needed a plumber, a roofer or an electrician, they’d Google it.

But now people are searching everywhere.

Jamie Smith (VP of Home Owner Experience and Brand Marketing) put it best: “Consumers are evolving. Search is evolving. If you’re not showing up in multiple places, you’re missing out—period.”

So, where are you customers looking?

Let’s get into it…

Special Thanks to Modernize

Modernize have been AWESOME at delivering us great quality leads.

We’re using them for water quality leads, and from day one, it’s been super smooth. Onboarding took just two weeks and now every lead drops straight into our call center.

The best part? They check in with us every week to keep things dialled in and stay top tier. Last month we pulled a 576% ROI.

If you need better leads, check them out.

Back to it…

Customers aren’t searching in one place anymore. They’re searching everywhere.

They’re scrolling on TikTok, Instagram, and Pinterest watching home improvement videos before they even realize they need a contractor.

They’re reading articles on Forbes and USA Today…

They’re even asking AI tools like ChatGPT and Perplexity to find more info home services.

So really, you need to be everywhere.

Lead aggregation used to be all about SEO dominance. Take Angi for example—they flooded Google search results, captured demand, and sold those leads to businesses like yours.

Still happens. But now, it’s only part of the picture.

What This Means for You

If you’re only getting leads from one area you’re missing out on the hottest opportunities.

The companies winning today are the ones who:

✅ Diversify lead sources: SEO, GMB, PPC, social media, AI search etc.

✅ Deliver higher-intent leads: Getting consumers engaging with trusted content.

✅ Provide multiple ways for customers to connect: Calls, form fills, instant bookings, you get what I’m saying.

Any hey if you need help with this…

Service Scalers are the OGs at getting high quality leads.

Their LSA, GMB and SEO strategies focus on getting you a consistent stream of leads that are relevant to your business.

PLUS their focus on performance tracking has showed us how to create a winning formula for how we track and capture new leads coming into the biz.

Can't recommend these guys enough!

Learn More About Lead Aggregators

Listen to the full podcast with Jamie where we talked about how to find the best quality leads, if lead aggregators are really worth it and how to get the best bang for your buck $$$. Check it out.

Episode Highlights

• How to find the best leads for your business
• Choosing the right search engine for the job
• What customer data is telling us about home services

Have a great weekend. 👊👊

John

Disclosure: This newsletter includes sponsored content. However, all opinions expressed are entirely my own.