- Owned and Operated
- Posts
- Is Your Next Million $$$ Idea Inside?
What’s up everyone,
Let’s kickoff today’s newsletter with a fresh batch of resources:
⛰️ The Peak of Most People’s Career in Sales Is…
❌ Why You’re Not Getting Promoted.... and How to Fix It
🔥 Extreme Heat Pushes HVAC Systems to the Limit (across the US)
Now, onto today’s theme:
The decision to start a business is a big one. As you dig deeper, you’ll find that there’s no shortage of questions to answer.
What type of business?
What are the startup costs?
What is the revenue potential?
And that’s just the start.
In today’s newsletter, I share an overview of eight businesses to consider launching in 2025 (and beyond).
Thinking of starting a business? Do you know which path you want to follow? |
No matter what type of business you decide on, there are a few things you need to succeed—with the right tools ranking near the top.
Last year, we implemented a new tool from our partner, Avoca, in the call center. And the numbers are no joke:
Booking rate’s locked in at 85%
Call quality jumped from 40% to 95%
Easily handling 400+ calls every week
Powered by AI, it drives revenue, captures missed opportunities, and most importantly, delivers top of the line customer service.
Book a demo (tell them John Wilson sent you) and then come back here to finalize the type of business you should (or could) start.
The 8 Most Profitable Home Service Businesses to Start
Not every opportunity needs a fancy pitch deck.
Some of the highest-margin businesses today are sitting in plain sight—right in your neighborhood. If you’re looking to break into something real, something reliable, and something profitable, these eight home service industries are worth a serious look.
1. HVAC Is Still King
The HVAC game isn’t slowing down. With extreme weather, energy upgrades, and aging systems everywhere, service demand is spiking.
$130 billion market by 2028
$400K average revenue for HVAC businesses
Smart thermostats and energy retrofits only make it more lucrative
It’s technical work, but with solid licensing and a sharp ops play, it scales fast.
2. Plumbing Pays Steady
People don’t mess around when water’s leaking—or not flowing. That’s why plumbing has been a cash machine for decades.
$124 billion market
Most solo operators start around $100K, and teams easily push $1M
Recurring work: replacements, repairs, emergencies
3. Electrical Is Wired for Growth
Smart homes. Solar panels. EV chargers. The demand for qualified electricians is climbing—and the hourly rates are wild.
$181 billion projected by 2025
Top pros charge $50 to $100/hour
Licensing gives you a moat most won’t cross
A few good contracts and you’re running a high-margin operation with serious demand.
Gif by travisband on Giphy
4. Roofing: High Risk, High Margin
It’s not glamorous, but it’s profitable. Roofing crews stay booked year-round due to storms, leaks, and home upgrades.
$51.9 billion market
Jobs range from $5K to $10K+ each
Skill gap keeps margins strong
Great for operators who can manage labor, safety, and logistics.
5. Lawn Care That Grows
Landscaping has become more than just mowing—it’s design, irrigation, and commercial maintenance.
$114 billion market
Revenue ranges from $70K to $200K+
Easy to start, harder to scale without systems
6. Cleaning: Low Overhead, Big Upside
Residential and commercial cleaning is one of the fastest ways to generate recurring revenue with minimal investment.
$97.6 billion by 2026
Startup costs are low
First-year revenue ranges from $36K to $100K
The secret? Nail customer retention and build a team that can deliver consistently.
7. Pest Control With Contracts
People don’t hesitate to pay when bugs show up. That’s why pest control isn’t just seasonal—it’s a contract business.
$23 billion market by 2030
Per-job revenue: $200+
Recurring contracts = predictable monthly income
This is one of the quiet winners if you want sticky clients and long-term growth.
8. Windows & Doors: Open for Business
Every home eventually needs upgrades—and that’s where this niche comes in strong.
$36 billion market
Installers earn $150 to $700 per job
Add energy-efficiency rebates and incentives on top
A great add-on for contractors or a standalone business with productization potential.
Final Word
Not all of these are sexy. But all of them print money when run well.
If you're serious about entering one of these markets, don’t just chase profit. Find the overlap between your skills, your local demand, and your tolerance for complexity.
A $70K lawn business can grow into a $700K brand—if you build systems.
A cleaning company can generate freedom—if you train a team.
An HVAC outfit can build wealth—if you scale smart.
👉 Want the full breakdown with numbers, tools, and examples? Watch the 3-minute video below.
It might just be the business plan you’ve been looking for.
Your Next Software Purchase?
FieldPulse, a field service operation software solution, is designed to simplify day-to-day operations by combining everything you need into one platform. You get access to…
Maintenance plans
Multiple integrations
Scheduling and dispatching
“Good-better-best” proposals
Advanced tools/features for CRM, estimates, and invoices
Enough talk. Time to take action. BOOK A DEMO.
Tell Me What You’re Thinking
How do you feel about today's newsletter? |
Don’t hold back. I want to hear the good, the bad, and the ugly.
👊 John
Disclosure: This newsletter includes sponsored content. However, all opinions expressed are entirely my own.
Want More Owned and Operated?
📖 Check out the go-to resource for scaling your home service business here
🤝 Get your brand in front of 40,000+ home service business owners here
Reply