- Owned and Operated Weekly Insights
- Posts
- Introducing the One and Only Roger Wakefield
Introducing the One and Only Roger Wakefield
Trades legend Roger Wakefield shares his wisdom
John Wilson
March 26, 2025
Yo-yo-yo,
Yesterday, we dropped our latest podcast episode—this one featuring the one and only Roger Wakefield.
He talked about how he’s shaping the next generation of plumbers, along with a lot of other good stuff like…
The “why” behind attending local conferences
Taking advantage of speaking engagements
How to win by using humor and humor moments
Keep scrolling for the deets!
Special Thanks To Service Scalers
Service Scalers has helped us to deliver the leads we need to scale Wilson, and their expertise in SEO, PPC, LSA, and GMB marketing has been a game-changer.
Last year their partnership helped us achieve 46% year-over-year growth and this year is going to be even bigger!
If you're in the trades and ready to grow your marketing channels, I can’t recommend them enough.
On The Pod This Week
It’s not often that you get to sit down with a legend, but that’s exactly what I did for the most recent episode of the Owned and Operated podcast.
Roger Wakefield is a plumbing expert, life and business coach, and a blue collar influencer (his audience tops 1 million). Oh yea, he’s also got 40+ years of experience.
Here are the main points from our discussion, but this is just a start. Trust me, you’ll want to listen to the entire episode as soon as you can.
Attend local conferences to build connections
Local events can have big impact—especially when they attract people doing real work in your industry. Social Media Week Lima (SMWL) is a perfect example: packed with value, local talent, and real conversations.
For example, SMWL is a two-day social media event featuring community-focused professionals from Ohio. Embrace the “niche” environment.
Small(er), local events are often the most powerful networking opportunities.
Events like these help you connect with people you’d never meet online.
Take advantage of speaking engagements
Speaking at ANY event can instantly boost your credibility. Roger talks about his experience at local and regional conferences.
Presenting at regional conferences builds trust and visibility fast.
You don’t need a global stage—start where you’re known and respected.
Local speaking gigs can lead to valuable conversations, collaborations, and future invites.
Lean into humor and human moments
People connect with stories that feel real—and Roger’s TikToker bathroom story delivered. Humor builds trust and makes you memorable.
Telling the awkward, funny truth makes stories relatable and sticky.
You don’t need polish—personality goes a lot further.
Humor breaks the ice and turns everyday moments into lasting connections.
If there’s one thing to takeaway from this podcast, it’s that you should never shy away from promoting yourself and your brand.
Listen to the entire episode below for more actionable advice.
⚡ Shout Out to Hatch ⚡
Hatch takes the guesswork out of follow-up by automating multi-touch outreach across the entire customer journey—everything from speed-to-lead responses to reactivating old estimates.
If you’re not looking deeper into your pipeline, you’re seriously missing out on major growth opportunities.
See you in Friday’s newsletter. 👊
John
Disclosure: This newsletter includes sponsored content. However, all opinions expressed are entirely my own.
Want More Owned and Operated?
📖 Check out the go-to resource for scaling your home service business here
🤝 Get your brand in front of 40,000+ home service business owners here