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Fix This One Thing in Your Biz

Fix This One Thing in Your Biz

It's too important to ignore

John Wilson
November 28, 2025

Hello home service operators,

If you fix just one thing in your business right now, make it this: put a system in place so you never miss another call.

I give you my thoughts and guidance below, but before that, some important links to check out…

Pay Per Call is a guaranteed way to make your phone ring (or you don’t pay)
A2L equipment reaches 90% of market share as cooling season ends
Beware of GEO gurus
HoldCo Conference is THE event for multi-business owners and investors (use code bf2025 through 12/1 for a massive discount)
Adobe is buying Semrush for $1.9 billion on the belief that AI visibility will become the next major battleground for content and SEO
You don’t need an agency to help you generate more phone calls (here’s a solution)

Why QuickStaffers?

Hiring gets harder every year. The best companies aren’t waiting for talent to apply. They’re using any means necessary to recruit proactively, fill roles faster, and scale without slowing down.

QuickStaffers is an option to consider. It plugs straight into your hiring process.

You get vetted candidates, predictable staffing, and a talent pipeline built for growth instead of guesswork.

Here’s why teams are switching to QuickStaffers:

90+ businesses using the platform
95 percent client satisfaction
150 million dollars in revenue generated

If 2026 is the year you plan to grow, this is the partner that gets you there.

Phones Stop Ringing, Business Stops Growing

Most shops don’t realize how much information slips through the cracks until they move to a modern phone system.

That’s when it becomes obvious how many leads were dropped, how many conversations weren’t logged, and how many decisions were made without context.

A digital-first setup changes that immediately.

When every call and text is tied to a customer record, nothing gets lost. Call summaries, transcripts, and next steps live right in the CRM, not on sticky notes or a clipboard in someone’s truck.

You stop depending on memory and start operating with real visibility.

What Actually Improves

When your CSRs pick up the phone, you can see:

Who called
When they called
How the conversation went
Whether the job was booked or not

That level of detail exposes patterns you could never see before.
It shows where training is working, where it isn’t, and why certain leads convert while others fall apart.

And the result is simple: fewer dropped leads and fewer accountability gaps.

Where Most Shops Break

As a business scales, shared inboxes become a bottleneck.

Email chains get buried.
Text threads split across devices.
Two people respond to the same customer or, worse, no one responds at all.
The volume of written communication grows faster than the headcount.

A centralized inbox fixes that.

It lets teams hand conversations off across shifts, collaborate on messages, and maintain a consistent customer experience instead of a chaotic one.

Fast responses win jobs.
Slow responses lose them.

It’s. That. Simple.

Why It Matters for Growth

Modern phone systems aren’t just about making calls.

They trigger workflows.
They automate follow-ups.
They update customers without anyone touching a keyboard.

You can add new users, new lines, and new locations without ripping out your tech stack or rebuilding your process.

This is the kind of infrastructure that scales cleanly. You get the benefit whether you’re a mom-and-pop operation, a $1 million shop, or expanding into new markets.

The New Reality

In 2025 (and beyond), your phone system is no longer a utility. It’s a growth engine. It’s a must-have.

It determines how fast you respond, how many leads you save, how well you train your team, and how consistently your business communicates.

If you’re still relying on personal phones or a patchwork of disconnected tools, you’re making the job harder than it needs to be.

Clean, connected communication is now part of the competitive advantage.

Let Referrals Drive Your Business Forward

Referrals convert up to 3x better than standard leads and drive as much as 65 percent of service-business revenue.

ReferPro helps you capture more of these leads with automated text and email campaigns, personalized referral links, and instant rewards for customers and employees.

With 83 percent of customers willing to refer, ReferPro makes sure they finally do.

Review your phone system. What do you see? If you’re concerned that you’re missing calls, you can’t wait another day to take action.

How do you feel about today's newsletter?

👊 John

Disclosure: Some of the content and links in this newsletter are sponsored or affiliate links, which means we may receive payment or earn a commission if you click through or purchase. However, all opinions expressed are entirely my own.