Dead or alive?

Hello home service operators,

There’s a lot of talk about AI killing SEO. I don’t believe the hype, but I am of the opinion that it’s definitely changing what works.

I had a crazy-insightful conversation with Lisa Appleby from Service Scalers about SEO in 2026. The full video is below.

Before that:

• Here’s how I quickly boosted inbound calls by 26%

• Come see me at the “Breaking $5M Workshop” in May (use code BREAKING5 for a $1K discount)

• An interesting take on founder vs. employee

• Do you have a prioritization problem? There’s a good chance you do

A Better Way to Get Paid

Still dealing with slow checks, high credit card fees, and payment systems that don’t connect to anything?

I’ve got a solution. My company is actively implementing iWallet, a modern financial operating system built for home service businesses.

With the change, we’re slashing credit card processing fees from 3% to 1.5%, saving us well into the tens of thousands of dollars annually.

And we’re not alone…

With iWallet, you get one platform for everything:

• Flat-rate payment processing

• Built-in ACH and digital check handling

• Seamless integrations with your CRM

• Faster receivables and fewer manual steps

• Lower fees compared to traditional processors

Most contractors are running multiple tools just to get paid.

iWallet brings cards, checks, and ACH together in one system so your team spends less time chasing money and more time running the business.

This is the single easiest switch you can make to save your company money. Set it, forget it, and pay half the processing fees you’re used to.

Why Google Still Wins

I don’t want to give too much away from this episode. It’s that good. If you want SEO to generate real leads in 2026, this is one you should watch all the way through.

Here’s a little taste of what you can expect:

• Why (and how) AI is changing SEO, not killing it

• Why Google still dominates high-intent local buying

• Why your Google Business Profile is now your most important lead asset

• The shift from low-intent traffic to authority, trust, and user experience

• Why brand search matters more than most operators realize

Here’s the entire episode (you can also listen on Spotify or Apple):

There’s a lot to unpack here. Reply to this email with your thoughts, questions, feedback, etc.

Never Miss Another Opportunity

Quick Staffers provides pre-trained CSRs, recruiters, and admin staff who already understand home service businesses, so they can start producing on day one.

Starting at $550 per week, you get reliable talent, fewer missed leads, and more booked jobs without the overhead.

Local SEO in 2026 has changed. Knowing your next steps will allow you to win your market.

👊 John

Disclosure: Some of the content and links in this newsletter are sponsored or affiliate links, which means we may receive payment or earn a commission if you click through or purchase. However, all opinions expressed are entirely my own.

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