10 Seconds or You're Toast

Slow to the phone = lost leads.

What’s up everyone,

If a call is answered in under 10 seconds, it’s 4x more likely to convert.

So, you better be fast.

Today’s newsletter is all about using AI technology to improve call center operations across the board. And for many, that technology is Avoca.

Since incorporating Avoca into our call center flow, booking rates have jumped 85%+, call quality has doubled, and we’re easily managing 400+ calls every week.

You can’t afford to wait. Book a demo now.

Call Center Chaos Is Quietly Killing Your Growth

You’ve got the leads. You’ve got the trucks.

But you’re still leaking revenue—and you might not even see it.

Here’s what’s happening:

You spend $100+ on a lead.

The phone rings.

Nobody picks it up fast enough. Or worse, someone does answer and botches it in 10 seconds.

That’s real money down the drain.

The fix? It’s not more people. It’s smarter systems.

Let’s break it down.

1. Speed Wins the Lead

Data doesn’t lie: if you pick up in under 10 seconds, your odds of booking the job go up 4x.

Here’s what Avoca does:

  • Answers the phone on the first ring

  • Books the call without a human

  • Hands it off to a real person only when needed

Result?

Leads stop falling through the cracks—and every marketing dollar works harder.

2. AI Isn’t an Option Anymore—It’s Standard

Used to be: AI in the call center was a techy brag.

Now? It’s the new floor, not the ceiling.

  • $20M–$40M shops are using it across peer groups

  • Companies that aren’t? Losing ground fast

If you’re not running some form of AI for overflow, nights, and weekends—your competitors are catching those calls instead.

3. Cut Cost, Not Corners

Wilson Companies used to spend $8K/month on a third-party answering service.

After switching to Avoca?

Less headcount. Less waste. More bookings.

4. Let Humans Do What Humans Do Best

Some calls need a real touch.

Angry customer? Weird situation? Emergency?

Avoca doesn’t just hang in there and hope. It hands the call off to a trained human—live, warm, and ready.

Because your brand shouldn’t sound robotic when it matters most.

5. Your Booking Rate Isn’t What You Think It Is

You might think you're booking 85% of calls.

You're probably not.

Here’s what most businesses miss:

  • Abandoned calls

  • Botched handoffs

  • CSRs underperforming with no feedback

Avoca’s coaching tools show you exactly where calls go sideways—and how to fix them.

Final Word

AI in the call center isn’t about replacing people. It’s about empowering your business to run tighter, faster, and cheaper.

Here’s what to do:

  • Use AI to answer fast and never miss a lead

  • Keep your best people focused on high-value work

  • Track your real booking rate—and raise it

Want to see how it works? You’ll love my recent podcast episode with Rafi from Avoca. 👇️ 

⚡ Shout Out to Quick Staffers ⚡

Looking to scale your business through acquisitions?

Jack Carr, my podcast co-host, recently launched Quick Staffers, designed to place overseas CSRs who are pre-trained with HVAC and plumbing knowledge.

They’re already running proven SOPs and scripts from both mine and Jack’s call center.

It’s a total game-changer for growing your team without blowing your budget. Right now, he’s offering a soft launch special—$500 off per placement!

So, what do you think? Will you use AI in your call center or get left behind?

You know the right answer.

👊 John

Disclosure: This newsletter includes sponsored content. However, all opinions expressed are entirely my own.

Want More Owned and Operated?

📻 Listen to Owned and Operated on YouTube, Spotify, and Apple 

📖 Check out the go-to resource for scaling your home service business here

🤝 Get your brand in front of 40,000+ home service business owners here

Reply

or to participate.