$0 to $174M: Sales Tactics That Scale Fast

From two guys who know

What’s up everyone,

Talent + strategy = explosive growth.

That’s the underlying message from two of the best sales minds I know: AJ and Noah from Premier Home Pros.

Tip: yesterday’s podcast is 50 minutes of unpacking how to scale a home service business rapidly and sustainably.

Now, a question…

What's holding you back from reaching your sales goals?

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If there’s a roadblock standing in your way, there’s a good chance you can remedy it with one thing: more leads.

For my business, that means combining our in-house marketing team with an outsourced home service marketing agency.

Service Scalers is my go-to provider. Here’s why…

We partner with Service Scalers to maximize our Local Service Ads (LSAs) and optimize our Google My Business profiles—and that helps boost sales.

Every month, their work drives hundreds (or thousands) of calls and hundreds of thousands in sales.

Give them a try. Your sales team will thank you.

Resources

Before we dive into sales tactics, let’s look at three top resources from the past few days:

🤖 An inside look at Meta’s move toward AI ad creation

📹️ A podcast breaking down the expert team every entrepreneur must build before buying a business

💰️ A Reddit thread from a tech company SDR who’s considering acquiring a home service business

Turning Reps Into Top Performers

Once you bring in a new rep, your job isn’t just to train them.

It’s to raise the floor of your entire team.

That starts with onboarding. Eight days of sales training over Zoom. Clear expectations. A strict process. No fluff. The faster they learn the system, the faster they produce.

Once they hit the field, they’re tracked closely. Conversion rates. Sit/no-sales. Common objections. You’re not just looking at performance. You’re looking for patterns.

If they stick to the playbook, they win. The first 30–40 days are usually their best. After that, most start cutting corners. That’s when development kicks in.

Ride-alongs. Weekly group sessions. KPI reviews. And real talk from top reps who are actually closing. The culture rewards doers, not talkers.

You can’t let the middle get comfortable.
So you keep hiring.
New blood pushes everyone.
The weak drop off, the average improve, the strong get sharper.

The goal isn’t endless growth. It’s a high-output team that performs without you in the room. A system you can scale, one market at a time.

Grow With OAO Pro

You don’t scale on your own. You scale by surrounding yourself with a great team and a high-achieving group of home service owners and operators.

That’s exactly what you get with Owned & Operated Pro—and a lot more:

  • 2–3 live virtual events every week (trainings, roundtables, deep dives)

  • Access to playbooks and SOPs John Wilson uses to run his $31M service business

  • A growing vault of past event recordings, swipe files, and marketing templates

  • Rebate offers and perks from vetted Pro Partners

  • Your own profile inside the community to connect, ask, and share in real time

What’s your sales strategy? Connect with me on LI and let me know.

👊 John

Disclosure: This newsletter includes sponsored content. However, all opinions expressed are entirely my own.

Want More Owned and Operated?

📻 Listen to Owned and Operated on YouTube, Spotify, and Apple 

📖 Check out the go-to resource for scaling your home service business here

🤝 Get your brand in front of 40,000+ home service business owners here

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